Colombia’s luxury scene witnessed a remarkable moment: the official launch of VOET, the new artistic perfumery house by Esteban Velásquez, entrepreneur and co-founder of Monastery. An intimate, sophisticated, and deeply sensorial event that marked the birth of a brand created to transform the way we look, smell, and feel.
An event designed to pause time
In an era ruled by haste and constant acceleration, VOET proposed something different: a pause. Guests were welcomed into a space where art, light, and symbolic gestures guided the experience. From the ambiance design to the visual narrative, every detail was crafted to encourage a rare act in contemporary culture: to smell slowly again.
Warm lighting, deep tones, and aesthetic cues inspired by the brand’s identity —a universe that blends modernity, nostalgia, and contemplation— set the stage for each fragrance to unveil its story.
The birth of a brand that honors the memory of perfume
During the event, Esteban Velásquez shared how VOET emerged from a personal desire: to rescue the ritualistic essence of perfume, that intimate language that has accompanied civilizations for millennia and has gradually been diluted in a market overflowing with fast, forgettable launches.
“In a world where haste dominates, this house understands perfume not as a product, but as a piece of art that lives on the skin,” Velásquez told the guests.
VOET does not seek to impress with excess. Its proposal is emotional, aesthetic, and deeply human. Each fragrance is built as an artistic gesture, a dialogue between aroma, form, and visual trace.
Seven olfactory artworks telling their own stories
The inaugural VOET collection —privately unveiled during the event— consists of seven fragrances conceived through an artistic triad:
the perfumer who creates, the designer who sculpts the bottle, and the painter who interprets emotion through texture and color.
These are intense, deep, character-forward perfumes designed for individuals who seek authenticity and sensibility beyond trends.
Guests explored diverse olfactory families: radiant citruses, sensual woods, abstract florals, and contemporary ambery compositions. Each creation invites a moment of stillness —to question emotions, awaken memories, and let oneself be moved.
VOET and the new generation of Colombian luxury
The launch coincided with Jet-Set’s special edition “The New Generation,” featuring entrepreneurs like Michelle Yidios Hakim, Lorenzo Hernández and Michelle Char, who represent a new wave of Colombian leaders redefining creativity, excellence, and purpose.
In this context, VOET stands as an embodiment of this new spirit: a brand that honors European perfumery heritage, but reinterprets it through a Latin American sensibility —warm, honest, artistic, and emotionally resonant.
Nocturne: the centerpiece of the evening
The night concluded with the presentation of Nocturne, one of the signature pieces of the collection. Its bottle —a sculptural object in crystal and gold— captivated every gaze as its narrative evoked nocturnal imagery, deep flowers, and enveloping woods.
Nocturne was introduced as a manifesto: a reminder that each fragrance at VOET emerges as a living artwork, created to move the senses and awaken emotion.
A new language for Colombian perfumery
The event did not simply celebrate a launch —it marked the beginning of a vision. VOET democratizes niche perfumery without compromising excellence. It brings perfume back to its essence: a gesture of intimacy, memory, and personal expression.
From Colombia to the world, VOET invites us to contemplate the everyday through a deeply human olfactory language.
